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About


Bamboo Fresh is dedicated to redefining the way we “freshen” up our most sacred dwelling- the home. We take meticulous steps to ensure all of our products are eco friendly, ethically produced and highly effective. Bamboo is the key material in our products, due to its superstar qualities. When you make the switch to Bamboo Fresh, you’re saving trees, reducing paper waste and pinching a few pennies in the process.

We Love A Clean Home...And The Planet

The Bamboo Fresh team is made up of individuals looking for sustainable ways to make life easier for everyone. Through in-depth research and relentless testing, we’ve developed some of the leading eco products on the market that use Bamboo as the secret weapon to achieve an unbelievable eco-clean. You don’t have to depend on expensive, out-dated products that lead to unnecessary waste. We firmly believe this, and the result is a passion-project turned business set on making cleaning products that are innovative and safe.

Bamboo: The Miracle Plant

Why do we use Bamboo in our products? It’s durable, abundant and eco-friendly, just to name a few. Here are some fast facts about Bamboo that will make you fall in love too!

  • Bamboo is the fastest growing grass in the world.
  • Naturally microbial, it naturally repels pests without the need for toxic pesticides.
  • Highly resilient, Bamboo can grow in most environments without fertilizers or heavy irrigation.
  • Bamboo products are biodegradable and won’t harm the environment.
  • By using bamboo products, you actively fight against deforestation and paper waste.

Meet The Bamboo Fresh Team

Joe Midden

Founder/CEO

Joe started Bamboo Fresh with his wife, Mira, after a trip to Thailand. He noticed how the locals relied on bamboo for seemingly everything, from building construction to cooking and handicrafts. It sparked his interest in bamboo and Joe wondered if it could be used to replace the paper products that we rely on so heavily in Western countries.

Mira Midden

Co Founder

Mira helped Joe create Bamboo Fresh towels by brainstorming household products that produce a lot of waste, and paper towels was a BIG one. As a mother and wife, she’s able to bring a unique perspective that resonates with many of our customers and helps drive the creative direction of the company as a sustainable brand.

Lia Gonzalez

Marketing Director

Lia is all about finding unique ways to live sustainably, especially when it doesn’t affect comfort and lifestyle. This is a passion for her, and is transparent in the work she does. She shows up everyday with a notebook where she constantly jots down ideas to save the planet. When she’s not at the office, you can find Lia at home with her toddler, Mac, using Bamboo fiber towels to mop up his messes!

John Perkins

Customer Support

John is the ray of sunshine that keeps the team positive and smiling, even when things get hectic. He leads the support team with integrity, taking the time to ensure every phone call and email is answered with courtesy. John is a true blue Bamboo Believer, and claims to be the world record holder for reusing the same Bamboo fiber sheet over 200 times to clean his countertops at home.